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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Who Are You? Defining Your Church’s Identity

By Ann Ciaccio | Mar 1, 2016 9:00:00 AM

“Who are you? Who? Who? Who? Who?”

Sound familiar? It follows with “I really wanna know.” For younger people (or those that don’t listen to classic music) it’s the lyrics from a 1978 song by the WHO. It is also the question being asked by people who do not know your congregation.

When it comes to defining the identity of your church, the question you need to ask yourself is, “What are we telling them?”

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Why Your Church Totally Needs a Website (Part 2)

By Rev. Bill Johnson | Feb 18, 2016 9:00:00 AM

In my last post on Tuesday, we explored reasons why your church doesn’t need a website. I talked about how important it is to choose our communication mediums so that they reflects our audience and our message. For example, unless you already have a website that functions as a social communication hub of your church, you don’t need that kind of website.

But you totally need a website.

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Why Your Church Doesn't Need a Website (Part 1)

By Rev. Bill Johnson | Feb 16, 2016 9:00:00 AM

In 2001, I was called from seminary to my first parish, a small congregation in a suburb of Atlanta. One of the first things I noticed was they didn’t have a website. A church today must have a website, I’d been told. You can’t do ministry these days without a website or you don’t really care about reaching people with the Gospel.

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7 Ways to Attract Christmas Visitors to Your Church Website

By Peter Frank | Dec 10, 2015 9:30:00 AM

Christmas is just over two weeks away, and you know what that means! Among other things, your church will experience an influx of people you haven’t seen in a while (or at least not since Easter).

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Developing a Content Framework for Church Communications

By Peter Frank | Nov 30, 2015 9:15:00 AM

The meaning of the word “content” has evolved over the last few years. It used to mean something that was contained, like the contents of a jar, or the chapters of a book. Now, content has the broader definition of being “a substance of significance.”

In the digital world, content is not only words (like this blog), but also images and videos. In fact, even something as abstract as an idea can be considered content.

The value of content is not defined by its container, but rather by its quality. True content can have many different containers, and the implementation and purpose of the content can change with each container.

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7 Easier Ways to Choose a Color Scheme

By Amanda Lansche | Nov 5, 2015 9:00:00 AM

Have you ever looked at one of those color picker tools, only to feel suddenly paralyzed by indecision?

That little rainbow circle offers endless color options (literally millions). Try not to hyperventilate. When you’re called on to design the church newsletter, emails, flyers, or even the website, I know the task of choosing colors can be overwhelming!

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Basic Church Website Components to Help Visitors

By Peter Frank | Nov 2, 2015 9:30:00 AM

 

What if you went to Walmart’s website and couldn’t find any of their products or store locations? How would you buy your detergent, baby carrots, and hedge clippers all in one place?

The same goes for your church website. Think about what a visitor needs to know and would be searching for about your church. Is she going to want to know what you believe, where you're located, and what time your services start? Probably.

There are some basic components that every church—big, small, or in between—should include. Whether you are just getting started, fine-tuning, or completely revamping a site, these key basics should be included or added to every site.

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How to Make a Strong First Impression with Your Church Website

By Peter Frank | Oct 26, 2015 9:00:00 AM

When my family and I went out of town recently, I wanted to look for a church to visit. I immediately went to Google.

Although you could blame it on the fact that I’m a millennial, I am definitely not alone in relying on the internet (not a phone book) to find a place to worship these days.

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Define the Audience of Your Church Website

By Peter Frank | Oct 8, 2015 9:00:00 AM

Before you write just about any document, you have to think of your audience. Who are you writing for? If I send a text to a friend, it’ll be different from a text I send to my parents. Even for a daily, unimportant task like this one, we automatically consider our audience.

The same goes for your church website.

Who do you want to reach with your website? In other words, what is the purpose of your website?

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6 Tips to Minimize Time-Consuming Tasks

By Peter Frank | Oct 5, 2015 11:00:00 AM

In college, I always tried to prioritize. I’d start by writing that excruciatingly long paper, then tackle the short, multiple choice quiz. Though I knew the paper would take a long time and the quiz wouldn’t happen until 3:00 a.m. when my brain power hit an all-time low, at least it was easier than writing! My plan got me through.

In the church office, work such as creating bulletins and newsletters will always take a while to complete. But you can still have a plan! We’ve compiled a list of six ideas to help you minimize those time-consuming tasks.

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