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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Combining Millennials, Technology & The Church

By Hannah Osborne | Sep 29, 2016 9:00:00 AM

This post is an excerpt from the ebook, Millennials and the Church, written by Hannah Osborne.

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How to Identify Your Audience

By Rev. Bill Johnson | Sep 27, 2016 9:00:00 AM

When you’re starting a communication campaign, whether it’s for your business, church or non-profit, the first two questions you need to ask are “Who am I speaking to?” and “What do they need to hear from me?”  Those questions seem simple, but in reality they’re deceptively complicated.  We’ll deal with the second one next month, but for this month I’d like to tackle some of the things to consider when identifying your audience.

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What the Church Can Learn from No Man’s Sky

By Rev. Bill Johnson | Sep 1, 2016 9:00:00 AM

Perhaps no game has been more anticipated (and more divisive) in the gaming community than the recent release of No Man’s Sky. Hyped as a nearly infinite universe, it enabled players to explore the breadth of its over 18 quintillion stars, each with its own planets, moons, plants, animals, and ecosystems. The player is cast in the role of a survivor of a starship crash and must repair his or her ship and make a way boldly forth into the unknown. 

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The Effects of Technology on Millennials

By Hannah Osborne | Aug 9, 2016 9:00:00 AM

This post is an excerpt from the ebook, Millennials and the Church, written by Hannah Osborne.

Millennials have grown up relying on technology. Those born in the early 1980s might remember a time without computers, but TVs were most likely a household staple, and video game systems quickly became a major form of entertainment for young people.

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Practicing Good Stewardship in Marketing

By Ann Ciaccio | Aug 4, 2016 10:00:00 AM

I was to write a blog on practicing good stewardship in marketing/advertising when I realized something. The best thing an organization can do to practice good stewardship in advertising is to have a well thought out public relations plan. So, I’m going to skip the advertising and head directly to public relations!

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How to Use a Church Communications Calendar

By Ann Ciaccio | Jun 16, 2016 9:00:00 AM

Does this ever happen to you?

You walk into your office and the first thing someone asks is “What’s on your schedule for today?”. Or, as you drive into work, you’re wondering what is waiting for you to do.

As communicators, we have certain “to-do’s” every day/week/month. And what about the youth director who finds himself in need of communicating a bible study meeting to his group and asks you for your help in distributing the communication? Plus, you know there’s times when that urgent communication needs to go out ASAP.

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How to Speak to Your Audience

By Ann Ciaccio | Apr 26, 2016 9:00:00 AM

A manager is presenting the latest project to department workers.

An email is prepared for clientele.

A CEO prepares a speech for the stockholder meeting.

A newspaper editor prepares the editorial column.

A teacher prepares class lessons.

A pastor prepares a sermon.

What is common to all of these methods of communications? The starting point.

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How to Get Return Visitors after Easter

By Peter Frank | Mar 28, 2016 9:00:00 AM

I'm not a big fan of many holidays, but I love Easter.

There's something special about transitioning from the deep sadness of Good Friday and the quiet of Saturday to the joyful celebration of the Resurrection on Easter Sunday. It is, quite literally, the most exciting thing in the world; it is the gift of salvation won for us by Jesus Christ.

That's why I waited until after Easter to share this post. On Easter morning, our attention is best focused on the empty tomb, not on church attendance or figuring out how to reach visitors in the weeks and months ahead. 

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How Writing Can Boost Your Church Website’s SEO

By Hannah Osborne | Mar 17, 2016 9:00:00 AM

SEO is a scary acronym.

Everyone seems to be talking about SEO, and it sounds important, but how does it fit in with your church? Isn’t having a website enough? 

Not anymore—now, your website must be optimized for search engines. It sounds like a time-consuming, expensive process, but improving your church website’s SEO is actually pretty easy. 

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How to Plan Your Holy Week Communications (+ FREE Marketing Kit)

By Amanda Lansche | Mar 8, 2016 9:30:00 AM

A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!

Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!

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