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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

How Writing Can Boost Your Church Website’s SEO

By Hannah Osborne | Mar 17, 2016 9:00:00 AM

SEO is a scary acronym.

Everyone seems to be talking about SEO, and it sounds important, but how does it fit in with your church? Isn’t having a website enough? 

Not anymore—now, your website must be optimized for search engines. It sounds like a time-consuming, expensive process, but improving your church website’s SEO is actually pretty easy. 

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How to Plan Your Holy Week Communications (+ FREE Marketing Kit)

By Amanda Lansche | Mar 8, 2016 9:30:00 AM

A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!

Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!

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Why Your Church Totally Needs a Website (Part 2)

By Rev. Bill Johnson | Feb 18, 2016 9:00:00 AM

In my last post on Tuesday, we explored reasons why your church doesn’t need a website. I talked about how important it is to choose our communication mediums so that they reflects our audience and our message. For example, unless you already have a website that functions as a social communication hub of your church, you don’t need that kind of website.

But you totally need a website.

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Why Your Church Doesn't Need a Website (Part 1)

By Rev. Bill Johnson | Feb 16, 2016 9:00:00 AM

In 2001, I was called from seminary to my first parish, a small congregation in a suburb of Atlanta. One of the first things I noticed was they didn’t have a website. A church today must have a website, I’d been told. You can’t do ministry these days without a website or you don’t really care about reaching people with the Gospel.

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3 Steps to Connect with Christmas Worship Visitors

By Peter Frank | Dec 14, 2015 10:30:00 AM

My guess is that this happens every year. Some well-meaning person comes up to you after the Christmas Eve service and says "Isn’t it exciting to see so our church so full? Wouldn't it be great if we could get them to all come back next week?"

If no one has ever said that to you, I’m sure you’ve at least had that same thought. I know I have!

Sometimes it’s really easy to get worked up about the number of people who worship at your congregation. Our culture defines success by numbers. When large numbers of visitors attend worship, we think that means we must be successful as a congregation, and our thoughts naturally turn to how we can keep them coming back.

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7 Ways to Attract Christmas Visitors to Your Church Website

By Peter Frank | Dec 10, 2015 9:30:00 AM

Christmas is just over two weeks away, and you know what that means! Among other things, your church will experience an influx of people you haven’t seen in a while (or at least not since Easter).

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Prepare Your Online Communications for Christmas (+ A FREE Marketing Kit)

By Amanda Lansche | Dec 7, 2015 4:30:00 PM


With the Advent season underway and Christmas right around the corner, your church is likely a very busy place!

Amidst all the hustle, don’t forget about the importance of attracting visitors to those amazing services you are planning. Local visitors might be without a church home—they might even been actively searching for one—so their attendance represents a huge opportunity!

As you prepare to share the story of God’s plan for salvation through Jesus Christ, take a little time to prepare your church communications to encourage attendance.

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Developing a Content Framework for Church Communications

By Peter Frank | Nov 30, 2015 9:15:00 AM

The meaning of the word “content” has evolved over the last few years. It used to mean something that was contained, like the contents of a jar, or the chapters of a book. Now, content has the broader definition of being “a substance of significance.”

In the digital world, content is not only words (like this blog), but also images and videos. In fact, even something as abstract as an idea can be considered content.

The value of content is not defined by its container, but rather by its quality. True content can have many different containers, and the implementation and purpose of the content can change with each container.

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How to Make Your Church Website Conversion-Focused

By Peter Frank | Nov 16, 2015 9:00:00 AM

Have you ever converted anyone with your church website?

To be clear, I’m not talking about a digital altar call or anything like. I know the Holy Spirit can bring believers to faith through a variety of means, including websites, but that’s not the type of conversion I mean.

In the marketing industry, a conversion is when a website visitor takes an action that leads to a business result. This could be an initial action, like adding an item to a shopping cart, or a final conversion, such as a completing a purchase.

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Basic Church Website Components to Help Visitors

By Peter Frank | Nov 2, 2015 9:30:00 AM

 

What if you went to Walmart’s website and couldn’t find any of their products or store locations? How would you buy your detergent, baby carrots, and hedge clippers all in one place?

The same goes for your church website. Think about what a visitor needs to know and would be searching for about your church. Is she going to want to know what you believe, where you're located, and what time your services start? Probably.

There are some basic components that every church—big, small, or in between—should include. Whether you are just getting started, fine-tuning, or completely revamping a site, these key basics should be included or added to every site.

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