This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.
When the Church Online Communications Comprehensive started thirteen weeks ago, the discussion of online communications started with a focus on strategy. Since then, the topics have become more specific with information about individual channels and tactics.
Now that all of that has been discussed, it’s time to take a step back and see how to pull everything together. Figuring out how to get started is difficult, but not nearly as difficult as determining how to find the time to do it. Here are some ways to make communications take less time and some of my favorite tools for maximizing efficiency.
Last week, we dove into the topic of social media and how you can use it to direct people to your church’s website. This week, we’re going to talk about the number one way to bring people to your site: search engine optimization.
Fifteen years ago, social media was not even an idea, much less an integral part of communication strategies. Even ten years ago, there were a lot of questions about whether social media would stick around or if it was just the latest internet fad.
Obviously a lot has changed since then, and today, social media is a far more important platform in communications than anyone would have guessed. No longer is it a question of if social media is part of a communication strategy but rather how and how much. This post will describe the benefits of using social media in the church and how to apply it as part of your church’s online communications strategy.
A couple weeks ago, we talked about how a content framework consists of a home base (your website), a media empire (blogs and emails), and outposts (social media). This week, our focus will be on the media empire, which is the source of all your church’s long-form communication.
Though your media empire may reside on your church’s website, it serves a very different purpose. The purpose of your website should be to encourage people to visit and get involved at your church; the media empire should direct people further into your website. In this blog post, we’ll delve into blogs and emails and learn how they can develop your church’s content framework.
In this week's session of the Church Online Communications Comprehensive, we're going to switch our attention from the theoretical to the practical. We've spent enough time talking strategy; now it's time to get into the practical implementation. Let's start off by discussing church websites.
When the topic of church websites comes up in the discussion of online communications, it's hard to do it justice in only a couple weeks. While I'm going to focus on the highlights, it's important to remember that this will only be a sample of the many different best practices that can be applied to your church's website.
This session will start to get into the hands-on aspects of communication. We’ll dig more into the nitty-gritty of what church communication consists of and how to successfully communicate with your audience. We’ll do this by talking about a content framework.
I've discussed the concept of having a content framework in a previous blog post, as well as in a live presentation just a few weeks ago. This is such an important concept in online communications that it's worth exploring in a bit more detail.
If you're just starting to follow along, this is the seventh session in our fourteen-week series about online communications in the church. Every week, a different communication strategy has been defined and shown how to apply in a strategic manner.
Recently, the topics have focused on audience personas, journey maps, and message maps. This week, we will explore how to combine these three concepts and apply them in a very practical action plan called a content map.
The last four sessions of our Online Church Communications Comprehensive focused primarily on high-level strategy. Now we'll start to transition to some lessons that are a bit more detailed and have practical implications on your day-to-day communications.
The first step in this direction is to focus your communication on a few key messages. A long-standing practice within public relations and communications is to develop a message map.
We spent the last two weeks identifying your church audiences and gaining a better understanding of who they are and how to communicate with them. Today, we're going to shift gears a bit and start planning ways to move these audiences closer to your church goals.
The way we'll do this is by creating a journey map for your audiences. This map, which could also be described as a timeline, should be based on your church goals. The starting point is right before your first point of contact with your audience, and the subsequent points, or destinations, are the desired outcomes based on your church goals.