If you’re looking to improve your church announcements, you’re not alone. You need to share pertinent information with your members in a way that gives them all the necessary information without overwhelming them. You want it to be interesting but informative—which can be a tall task! 

Whether you are writing all the announcements yourself or are responsible for editing and compiling announcements from others, it’s an overwhelming feat to write church announcements that people actually read. 

As a writer of many church announcements, I’m here to share my top tips for how to write church announcements. These tips apply to every church announcement, whether you’re printing them in a bulletin, sharing them on your website or social media, or announcing them live in your service. 

Think Outside the Box 

How many times have you read (or written) a church announcement that said “food, fun, and fellowship”? For me, too many times to count! There’s certainly nothing wrong with this phrasing, but it is very overused and surprisingly vague. It gives no information as to the type of food that will be served, what activities will be fun, and who will be at the event. 

Instead, try to be a little creative and think outside the box! Tell a story about what to expect at the event—talk about the perfectly grilled hotdogs, the prize for the cornhole tournament winner, or what you’ll learn at women’s Bible study. 

Share Only the Most Important Details 

One of the hardest parts about writing church announcements is figuring out how much detail to share. You want to make the announcement interesting and enticing, but you also don’t want to overwhelm your readers with information. 

At a minimum, you should share the date, time, and place, as well as a brief description of the event itself. If you have more information you want to share, you can share that information on your website or within the event itself (either on Facebook or your church app). 

Give a Clear Call to Action 

In every announcement, you should have one clear call to action: the next step you want your readers to take. By limiting your announcement to just one action, it’s clear what your readers should do next. 

Here are some of our favorite calls to action! 

• Register on our website. 

• Mark your calendars! 

• Sign up to volunteer! 

• Visit the booth after service. 

You might have an announcement that necessitates two calls to action—such as registering to attend and signing up to volunteer. You can make an exception here and include both next steps, but I recommend splitting them up into two separate announcements! It might seem counterintuitive, but these two announcements really have two different audiences. 

Create Guidelines 

If you have many different people writing announcements, it’s helpful to create a set of guidelines for people to follow. This helps your church office staff avoid having to cut down lengthy announcements or reach out for basic details. 

We’ve created a basic church announcement guideline to get you started: 

• Limit your announcement to 100 words. 

• Include the date, time, and place. 

• Provide one specific call to action (register, contact, etc.).  

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