Meet Kimberly Myers, Communications Director for the Nebraska District of The Lutheran Church—Missouri Synod and a communications volunteer in her congregation. With a focus on serving a broad range of congregations throughout her district and a background in teaching overseas, Kimberly offers insight and encouragement as she shares a picture of her work in church communications.
Communicating as a church throughout the summer has its challenges. With nice weather and time off from school, many families take vacations. In some areas, it’s common to head to the lake for the weekend when work wraps up on Friday and not return home until Sunday evening. Those in “destination” locations may see an uptick in visitors. For these and other reasons, summer church attendance can be sporadic, throwing a wrench in more traditional church communication methods.
Videoconferencing is a great tool for connecting with far-away friends and family. Initially prompted by a desire for connection and social interaction in the midst of a pandemic, many now have established a regular (weekly, monthly) virtual-gathering time with friends who are scattered across the country, or even the world.
For those who work on remote teams, virtual meetings were commonplace prior to the spring of 2020. Thanks to the COVID-19 pandemic, they, and more specifically the platform Zoom, have now become a conduit for connection across nearly every sector of life. As those who serve in congregations, many of us have leveraged this technology in more than one ministry area: Bible study, board and staff meetings, visits with homebound and hospitalized members, even worship for some.
About a year ago, we were experiencing one of the biggest disruptions to collective life in decades. Although the calendars of some were wiped clean, others’ lives ramped up to an exhausting pace. Church workers and communicators fell into the latter category. Leading in unfamiliar territory quickly became the norm and tools that were once supplemental shifted to our primary conduit for connection.