“Who are you? Who? Who? Who? Who?”
Sound familiar? It follows with “I really wanna know.” For younger people (or those that don’t listen to classic music) it’s the lyrics from a 1978 song by the WHO. It is also the question being asked by people who do not know your congregation.
When it comes to defining the identity of your church, the question you need to ask yourself is, “What are we telling them?”