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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Peter Frank

Peter Frank serves at Concordia Publishing House as a Senior Marketing Manager for Church Supplies, including Concordia Technology Solutions (CTS), the church management software division. A graduate of Concordia University Wisconsin, his background in theology, business, and computers gives him a unique perspective on technology in the church. Married and the father of two children, he is frequently humbled when his young children teach him something new about technology.
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Recent Posts

Creating Movement in Your Church Communications

By Peter Frank | Jun 29, 2017 9:00:00 AM

We spent the last two weeks identifying your church audiences and gaining a better understanding of who they are and how to communicate with them. Today, we're going to shift gears a bit and start planning ways to move these audiences closer to your church goals.

The way we'll do this is by creating a journey map for your audiences. This map, which could also be described as a timeline, should be based on your church goals. The starting point is right before your first point of contact with your audience, and the subsequent points, or destinations, are the desired outcomes based on your church goals.

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Understanding Your Church Audience (Part 2)

By Peter Frank | Jun 22, 2017 9:00:00 AM

Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.

First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.

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Determining Your Church Audience (Part 1)

By Peter Frank | Jun 15, 2017 9:00:00 AM

In my office, on the top shelf of my bookcase, I have a orange and purple acrylic picture frame. Aside from the material and the transparency of the frame, there is one thing unusual about it: it doesn’t contain a picture.

This picture frame is a reminder for me of the first mistake I made in my professional career.

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Setting Church Communication Goals

By Peter Frank | Jun 8, 2017 9:00:00 AM

Every good plan starts with goals, and a church communication plan is no different. Stating ministry goals and building communication goals off of them is the first step in making an effective online communication strategy happen.

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Planning Church Online Communications

By Peter Frank | Jun 1, 2017 9:00:00 AM

My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first website.

The Board of PR Communications invited me and another high schooler to work with them to build their website. These adults were not very tech savvy, but they understood communications and strategy, and I learned from them that a church website is far more than just HTML.

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Maximize Your Office Space to Increase Productivity

By Peter Frank | Nov 3, 2016 9:00:00 AM

Achieving productivity in the church office may seem to be as elusive for you as a World Series victory is for the Chicago Cubs. But just as they showed everyone last night, it is actually possible.

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The Value of Tracking Church Attendance (and How to Do It!)

By Peter Frank | Aug 18, 2016 9:00:00 AM

Church traditions are funny things. There are some traditions that have been a part of the Church for centuries. There are other traditions that are unique to church bodies or even individual congregations. If you have been a member of the same congregation for a long time, it can be hard to tell the types of traditions apart.

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Why Older Adults Prefer to Give Electronically

By Peter Frank | Jun 14, 2016 9:00:00 AM

Technology has changed so quickly over the last 20 years that many of us (at least those in my generation) have trouble remembering a time when it was not such a part of our daily lives.

For example, I vaguely remember as a kid looking in the newspaper for the show times for an upcoming movie. It's probably been twenty years since I did that, because it is so easy to now search for that information online.

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5 Steps for Evaluating New Software Before You Buy

By Peter Frank | Jun 2, 2016 9:00:00 AM

Some people love to go shopping, but it is not one of my favorite activities, so I try to make it as quick as possible. I go in to the store, I get what I need, and I leave. 

However, I am not that way when it comes to purchasing new softtware. In fact, I tend to go about it in a completely different manner. I research all available options, I search for reviews, I test it extensively, and I sleep on the decision before finally making the call to purchase.

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3 Time-Saving Tools in Microsoft Outlook

By Peter Frank | May 10, 2016 9:00:00 AM

Microsoft Outlook is arguably one of the most popular email clients available, especially for Windows users. It sure helps that it is part of the Microsoft Office suite that is standard for most businesses.

Church offices are no exception, and while Gmail and other online email clients are becoming more commonplace, Outlook is still the standard.

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