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How to Create Call-To-Action Links on Facebook

Aug 16, 2016 9:30:00 AM

How to Create Call-To-Action Links on Facebook.

In newsfeeds that are constantly jammed with more and more content, it’s important to give your links every chance they can get to stand out above the rest. One way to stand out is to use Call-To-Action Links on Facebook. 

The process isn’t straightforward though, and that’s probably why you haven’t seen many outside of Sponsored Posts. This is what a “Call-to-Action” link looks like. You’ll see it looks like a normal post, but it has the download button at the bottom right.

Call to Action Example 

It might only be a slight difference, but in a sea of links, variation catches eyes. The Call to Action button also provides additional context for the link. Users who see the link will see “Download” and understand that this link isn’t the standard article link, that there’s purpose more to it.

How to Make a Facebook Call-To-Action Link

On a desktop computer, navigate to the top right quick links dropdown and click “Create Ads.”

 Create Ads

 

You’ll arrive at the Ads Manager home. Ads Manager home

 

Navigate to the top left portion of the webpage and click the Ads Manager drop down “hamburger” menu. Click “Page Posts.”Ads Manager drop down “hamburger” menu

 

You’ll be asked to select the Page for which you’d like to create the post.select the Page

 

Once you select your page, you’ll then see previous ads (if you’ve run them in the past).previous ads

 

Next, click the blue “+ Create Post” button in the upper right.Create Post button

 

Complete the post details and select the type of “Call to Action” you’d like to feature.select the type of Call to Action

 

Once you create the post, it will appear in your “Ad Posts” list.Ad Posts list

 

If you click on the post link in the list, you’ll be able to see a preview of the post.preview of the post

 

Next, click the checkbox next to your post. Then click on the “Actions” dropdown menu. From there, you’ll be able to “Publish” or “Schedule” your post to your timeline.Actions dropdown menu

 

I decided to “Publish” the link right away. Once I clicked publish, the post disappeared from my Ad Posts list.publish

 

Sure enough though, when I navigated to our page, there was the link post with the Call to Action of “Sign Up” in tact.Call to Action of “Sign Up”

 

Quick Overview of Steps

  1. On a desktop computer, navigate to the top right quick links dropdown and click “Create Ads.”
  2. You’ll arrive at the Ads Manager home.
  3. Navigate to the top left portion of the webpage and click the Ads Manager drop down “hamburger” menu. Click “Page Posts.”
  4. You’ll be asked to select the Page for which you’d like to create the post.
  5. Once you select your page, you’ll then see previous ads (if you’ve run them in the past).
  6. Next, click the blue “+ Create Post” button in the upper right.
  7. Complete the post details and select the type of “Call to Action” you’d like to feature.
  8. Once you create the post, it will appear in your “Ad Posts” list.
  9. If you click on the post link in the list, you’ll be able to see a preview of the post.
  10. Next, click the checkbox next to your post. Then click on the “Actions” dropdown menu. From there, you’ll be able to “Publish” or “Schedule” your post to your timeline.
  11. That’s it! The post has either gone to your page or is scheduled to be posted!

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Seth Hinz

Written by Seth Hinz

Seth Hinz serves as Assistant to the President—Web/Media for the Michigan District of the LCMS. A graduate of Concordia University, Ann Arbor, Seth is passionate about connecting church-communication folks and equipping ministries to communicate effectively in the ever-changing digital age. Seth is married, has two sons, one daughter, and enjoys popcorn, Wes Anderson movies, and way too many things on Netflix.

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