I’m always impressed by a good marketing strategy, and the folks at Netflix have shown once again they know how to market. On January 1, 2019, the day when New Year’s resolutions are started (and often ended), Netflix released the show Tidying Up with Marie Kondo. Inspired by her #1 New York Times bestselling book, The Life-Changing Magic of Tidying Up, this show features Kondo coaching families on how to organize their homes using her KonMari Method™.
This post was written by Richard Bauer, e-Giving Ambassador for Vanco Payment Solutions, and originally appeared on the Vanco blog. Vanco Payment Solutions is the exclusive e-Giving partner of Concordia Technology Solutions.
Two years have passed since we released the first findings from our groundbreaking survey of churchgoers’ attitudes, preferences, and behaviors toward electronic giving, and we’re excited to announce that we’ll soon have an update to share with you.
Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.
Websites have a rather interesting history. At first, they were difficult to create and required a certain understanding of HTML. Then tools were introduced that made it easy to create websites. Then everyone had a website, which made it hard to get traffic. Then social media came along and made it seem like no one needed a website anymore.
That’s a rather over-simplified history of the internet, but the reality is that it’s never been easy to build a website and gain traffic, and today is no different. One interesting thing about today’s internet is that Google is its king. Over 63% of internet searches start with Google, an overwhelming majority in a previously competitive market. That means that while your church website is competing to gain traffic, it’s really only competing in one arena.
I’ve always enjoyed reading the annual blog posts and articles about predictions for the coming year. There’s something fun about seeing if they come true, although I rarely see follow-up posts detailing how many, if any, actually did come true. (Spoiler alert: most of them don’t.)
In the world of technology, it seems to be the trend to make big and bold predictions. Remember when tablets were going to replace all computers? Or when smart watches would be more useful than smart phones? More often than not, technology predictions are way off base, or just too early.
Welcome to one of my favorite weeks of the year: the week between Christmas and New Year’s. At Concordia Publishing House, this is a short work-week bookended by two holidays and an extra day off. That means someone can take three days of PTO and turn that into ten days off in a row. What a deal!
We’re less than one week away from Christmas—is your social media ready?
While Christmas provides some great opportunities for your church to share the Gospel with your community, it can be a challenge to get everything done on time and still be creative. Here are three quick ways to leverage social media during the busiest time of the year.
It’s been quite a while since I wrote about my favorite application, Microsoft Excel. When I’m not using different combinations of formulas and applying beautiful styles to my spreadsheets, I find that there are many fantastic tools within Excel that many people have never used. These tools aren’t actually hidden, but if you don’t know what you’re looking for, you can easily miss them. Here are my seven favorite Excel tools that you can start using today.
Even in the age of social media, email still proves to be more effective than social media when reaching people. In the last five to ten years, email providers, email clients, and government regulations have combined to provide better management, more personalization, and less spam for an overall better email experience. Unfortunately, many organizations (even churches) don’t use email to its fullest and can end up abusing it.
The best way to leverage email is to properly manage your lists so you can provide the most relevant content to the right audiences. Here are some principles of list management to help you make the most of email communications.
The fourth quarter of 2017 is just around the corner, and in addition to Thanksgiving, Advent, and Christmas, this time includes one of the most stressful tasks in the church office: preparing for next year’s offering envelopes.