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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

My Handy-Dandy Communication Form (and Why it Didn’t Work)

By Stacy Yates | Jul 10, 2018 9:30:56 AM

On my job description, it says, “Develop templates for media, agendas, and the like to assist busy ministry teams and lay volunteers in creating better message-driven content in a more effective amount of time.”

Great. I can do that, not too hard.

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Storytelling to Share the Gospel & Engage Your Church’s Community

By Katy Munson | Jun 6, 2018 2:00:00 PM

Stories are some of the most powerful tools in a church communicator’s belt. They have the power to engage us in something beyond ourselves and pass life-giving faith from one generation to another.

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Choosing Communication Channels Based on Your Audience

By Stacy Yates | Apr 17, 2018 9:00:00 AM

It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine.

Many times, a quick scroll through my social media feed and reading through communication blogs leave me feeling defeated in this mass world of instant communication.

Am I doing enough? Am I choosing the best way to reach the world with the greatest message in the world? Am I making sure our members feel connected with our various ministries?

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The Digital Magazine as the New Church Newsletter

By Katy Munson | Jan 9, 2018 3:00:00 PM

In our information-saturated landscape, many have asked the question “how do we communicate well with our church’s members?” The answer to that question is, of course, multi-faceted and ever-changing. A little more than a year ago, as my church—Mount Olive Lutheran Church in Rockford, Illinois—evaluated the congregation’s communication needs, our existing communication avenues, and the time and energy we devoted to different efforts, we determined that our monthly email newsletter wasn’t as helpful as it had been in the past.

Enter The Connecting Point. Well, to be honest, it didn’t have that name or a clear direction for a while. There was a good chunk of time in the development stage when I would refer to it as “the new quarterly storytelling publication that will be available both as a hard copy and digitally.” Let’s just say that, while descriptive, the name garnered more raised eyebrows than buy-in.

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Understanding Your Church Audience (Part 2)

By Peter Frank | Jun 22, 2017 9:00:00 AM

Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.

First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.

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Determining Your Church Audience (Part 1)

By Peter Frank | Jun 15, 2017 9:00:00 AM

In my office, on the top shelf of my bookcase, I have a orange and purple acrylic picture frame. Aside from the material and the transparency of the frame, there is one thing unusual about it: it doesn’t contain a picture.

This picture frame is a reminder for me of the first mistake I made in my professional career.

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Setting Church Communication Goals

By Peter Frank | Jun 8, 2017 9:00:00 AM

Every good plan starts with goals, and a church communication plan is no different. Stating ministry goals and building communication goals off of them is the first step in making an effective online communication strategy happen.

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Planning Church Online Communications

By Peter Frank | Jun 1, 2017 9:00:00 AM

My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first website.

The Board of PR Communications invited me and another high schooler to work with them to build their website. These adults were not very tech savvy, but they understood communications and strategy, and I learned from them that a church website is far more than just HTML.

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Taking On Church Communications: What to Ask Before You Start

By Kimberly Myers | May 9, 2017 11:15:00 AM

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Interview with a Church Communication Professional - Rebecca Thomas (Part 2)

By Seth Hinz | Jan 30, 2017 9:00:00 AM

 

Part two of a two part series on Church Communication Professionals.

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