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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Coordinating Marketing for a Church Event

By Erica Goldman | Oct 24, 2017 9:00:00 AM

So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?

Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.

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Using IFTTT for Social Media Automation

By Seth Hinz | Oct 17, 2017 9:00:00 AM

IFTTT is a dream come true and can save an entire weekend of your time in a single click. I use this tool to automate portions of the social media marketing efforts in Michigan, and I’m always seeking out new ways to expand our reach and reduce the time we have to spend on busywork.

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3 Tips for Stress-Free Live Videos

By Anna Johnson | Oct 10, 2017 10:00:00 AM

Live video is a great medium churches can use to connect with members throughout the week. So where should you start if you’re thinking about trying a live video for the first time? How can you ensure that your first live video is a positive experience? Follow these three tips to get started.

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7 Hidden Excel Tricks You’ll Wish You Had Been Using Sooner

By Peter Frank | Oct 5, 2017 1:00:00 PM

It’s been quite a while since I wrote about my favorite application, Microsoft Excel. When I’m not using different combinations of formulas and applying beautiful styles to my spreadsheets, I find that there are many fantastic tools within Excel that many people have never used. These tools aren’t actually hidden, but if you don’t know what you’re looking for, you can easily miss them. Here are my seven favorite Excel tools that you can start using today.

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How to Manage Your Church’s Email Lists

By Peter Frank | Oct 3, 2017 12:00:00 PM

Even in the age of social media, email still proves to be more effective than social media when reaching people. In the last five to ten years, email providers, email clients, and government regulations have combined to provide better management, more personalization, and less spam for an overall better email experience. Unfortunately, many organizations (even churches) don’t use email to its fullest and can end up abusing it.

The best way to leverage email is to properly manage your lists so you can provide the most relevant content to the right audiences. Here are some principles of list management to help you make the most of email communications.

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Maintaining Positive Attitudes among Ministry Staff

By Yvonne Gianino | Sep 28, 2017 9:00:00 AM

When I lived in the Pacific Northwest, one of my routines was to venture to Pike Place Fish Market in Seattle on Saturday mornings. Not only was it fun to pick out fresh fish for Saturday dinners, but the fish market employees also brought such joy and fun to the experience. They would literally toss trout and salmon through the air to each other, to customers, to anyone who would frolic in their game.

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Redesigning Your Church Website—Part 6: JavaScript with jQuery

By Rev. Bill Johnson | Sep 26, 2017 9:00:00 AM

While HTML does content and CSS does formatting, JavaScript does interaction. If you’ve ever been on a site that reacted to where your mouse pointer moved or that allowed you to view new content without visiting a new page, you’ve probably encountered JavaScript.

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Simple Steps for Planning for Next Year’s Offering Envelopes

By Peter Frank | Sep 21, 2017 1:00:21 PM

The fourth quarter of 2017 is just around the corner, and in addition to Thanksgiving, Advent, and Christmas, this time includes one of the most stressful tasks in the church office: preparing for next year’s offering envelopes.

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Maintaining Facebook Privacy as a Church Worker

By Peter Frank | Sep 19, 2017 2:10:25 PM

Last week, I explained several reasons why your church Facebook page should not replace your church website. The last reason I mentioned was that despite Facebook having a huge number of users (more than 2 billion!), not everyone is on Facebook. One group that can be very hesitant to join Facebook is church workers.

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5 Reasons Why Your Facebook Page Doesn’t Replace Your Church Website

By Peter Frank | Sep 14, 2017 3:00:00 PM

It’s a trend among some churches, especially smaller ones, to have only a Facebook page and not a website. In some ways, this makes sense. Facebook pages are easy to set up, they are free, and Facebook has more than two billion users, so most people are already using that platform. With that in mind, it certainly begs the question, “Is it still necessary to have a church website?”

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