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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Building a Great Website for Church Communications

By Peter Frank | Jul 27, 2017 9:00:00 AM

In this week's session of the Church Online Communications Comprehensive, we're going to switch our attention from the theoretical to the practical. We've spent enough time talking strategy; now it's time to get into the practical implementation. Let's start off by discussing church websites.

When the topic of church websites comes up in the discussion of online communications, it's hard to do it justice in only a couple weeks. While I'm going to focus on the highlights, it's important to remember that this will only be a sample of the many different best practices that can be applied to your church's website.

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Questions Every Church Website Should Answer

By Yvonne Gianino | Jul 25, 2017 9:30:00 AM

A good church website answers questions for visitors and members alike. This is instrumental in easily locating important information about your church. Below is a list of common questions every church website should answer. When creating a “What To Expect” page, here are some questions to keep in mind.

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Making the Most of Each Communication Channel

By Peter Frank | Jul 20, 2017 9:00:00 AM

This session will start to get into the hands-on aspects of communication. We’ll dig more into the nitty-gritty of what church communication consists of and how to successfully communicate with your audience. We’ll do this by talking about a content framework.

I've discussed the concept of having a content framework in a previous blog post, as well as in a live presentation just a few weeks ago. This is such an important concept in online communications that it's worth exploring in a bit more detail.

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Basic Search Engine Optimization (SEO) for Web Writing

By Erica Goldman | Jul 18, 2017 10:45:00 AM

With everything having a website these days, how do you make your church’s website stand out in a Google search?

An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.

One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.

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Communicating in the Right Context

By Peter Frank | Jul 13, 2017 9:00:00 AM

If you're just starting to follow along, this is the seventh session in our fourteen-week series about online communications in the church. Every week, a different communication strategy has been defined and shown how to apply in a strategic manner.

Recently, the topics have focused on audience personas, journey maps, and message maps. This week, we will explore how to combine these three concepts and apply them in a very practical action plan called a content map.

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How to Automate Your Church Social Media

By Seth Hinz | Jul 11, 2017 2:00:00 PM

This post is an excerpt from Seth Hinz's ebook Social Media Automation.


Social media automation tools will help you scale your social media marketing efforts. You’ll discover how to schedule out and recycle content indefinitely, find and engage in conversations you’ve been missing, expand your follower base, and reduce the time you spend on repetitive tasks. All of this will turn you into a lean and mean marketing machine. One stop short of full-on robot.

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Giving Your Communications Focus

By Peter Frank | Jul 6, 2017 9:00:00 AM

The last four sessions of our Online Church Communications Comprehensive focused primarily on high-level strategy. Now we'll start to transition to some lessons that are a bit more detailed and have practical implications on your day-to-day communications.

The first step in this direction is to focus your communication on a few key messages. A long-standing practice within public relations and communications is to develop a message map.

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4 Steps to Create a Job Description for Churches

By Ann Ciaccio | Jul 3, 2017 9:00:00 AM

When it comes time to call or hire a church worker, a good job description is the essential tool to enable you to determine the right person for the position.

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Creating Movement in Your Church Communications

By Peter Frank | Jun 29, 2017 9:00:00 AM

We spent the last two weeks identifying your church audiences and gaining a better understanding of who they are and how to communicate with them. Today, we're going to shift gears a bit and start planning ways to move these audiences closer to your church goals.

The way we'll do this is by creating a journey map for your audiences. This map, which could also be described as a timeline, should be based on your church goals. The starting point is right before your first point of contact with your audience, and the subsequent points, or destinations, are the desired outcomes based on your church goals.

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Defining and Measuring Success In Your Church

By Billy Schultz | Jun 27, 2017 9:00:00 AM

Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators. 

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