Trends inform any designer's work. While trends should never dictate what you choose to create, they can refresh your style and keep you inspired!
While you could spend thousands of dollars on custom web design, Google Fonts offers a great alternative. With Google Fonts, you can feature stellar font choices on your church website and blog for free! Their library with 650 fonts lets web designers take designs to the next level without even dipping into the budget.
Accessibility is a relatively new concept for the ordinary person who casually works with websites. Until recently, with dynamic website builders that allow “the average Joe,” accessibility was a foreign concept for websites. Accessibility used to be reserved for items such as wheelchair ramps, automatic doors, or elevators. When used in terms of websites, however, accessibility refers to a similar function: how accessible your website is to people with disabilities or who use assistive technology.
In 2015, for the entire month of February, Chick-fil-A offered free coffee to introduce customers to their new brew made from specialty beans. This generous promotion caught my attention and I found my way to their restaurant several times in those 28 days.
So, what does this have to do with inspiration boards?
One of the hardest things for a web designer to do, especially one who’s just getting started, is to design a website that looks and functions well on a variety of screen sizes.
Sites today not only have to deal with the old standard 1024x768, but they also need to adapt to resolutions as low as your smaller smartphones (320x480) and as high as your 4k monitors (3840x2160). Not only do you need to be resolution aware, but you also need to ensure your site functions across a variety of operating systems, browsers and versions.
A logo is considered an essential part of an organization, be it business or non-profit. But what about congregations? Should they have individual logos?
A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!
Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!
Have you ever looked at one of those color picker tools, only to feel suddenly paralyzed by indecision?
That little rainbow circle offers endless color options (literally millions). Try not to hyperventilate. When you’re called on to design the church newsletter, emails, flyers, or even the website, I know the task of choosing colors can be overwhelming!
