Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators.
Every good plan starts with goals, and a church communication plan is no different. Stating ministry goals and building communication goals off of them is the first step in making an effective online communication strategy happen.
Utilizing the proper measurements — and checking and rechecking them can benefit us in so many areas of our lives.
Happy New Year! It’s 2017 and people are setting goals, making resolutions and sharing various ways they plan to better themselves in coming 12 months. Although I’m not necessarily one for making resolutions, I do appreciate the opportunity to take stock, do a little dreaming, and make a plan, particularly as it relates to serving in church communications.
Have you ever thought to yourself, “I wonder what my congregation thinks about (fill in the blank)” or “I wish I could ask my youth group if they preferred (option one) or (option 2)”? Well now that a majority of people use smartphones, you can!
You’ve just hosted a webinar and want to know if you should host additional ones. The fund-raising event just concluded and you would like to know what your sponsors’ impressions were. Your congregation wants to move forward with an expansion of their building. A family ministry wants to determine key aspects of the relationship between parents, schools, and students.
“Who are you? Who? Who? Who? Who?”
Sound familiar? It follows with “I really wanna know.” For younger people (or those that don’t listen to classic music) it’s the lyrics from a 1978 song by the WHO. It is also the question being asked by people who do not know your congregation.
When it comes to defining the identity of your church, the question you need to ask yourself is, “What are we telling them?”
