I have a lot of apps on my phone. I’ve crammed most of them into folders and relegated them to the last page, since I only open them once in a blue moon. But Instagram? That little app sits in the bottom row on the front page (a place of honor, since it’s right where my short fingers can reach it when using my phone one-handed).
Pastors have been writing to God’s people for centuries. Remember those letters the apostle Paul wrote to the Early Church? And this one guy, Martin Luther, posted some ideas on a church door about 500 years ago. (Just think how many shares he would have gotten with a blog . . .)
Your blog might be filled with super content, but it will end up flying under the radar if you don't promote it! (See what I did there? Punny!)
If you’re worried no one is reading, be patient. This doesn’t point to terrible writing or boring content. It takes time to gain traffic and readers. But don’t just twiddle your thumbs waiting for readers! Actively promote and advertise your posts to make your blog grow.
Promotion is crucial to growing your blog and its audience. Here are seven ways you can grow the audience of your blog.
A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!
Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!
Some people simply aren’t online much. Maybe that’s the case in your congregation. But that doesn’t mean a church or pastoral blog would be a waste of time!
Even with a “offline” congregation, a blog can still be a success. Try these 3 ideas to make the time spent generating blog content worthwhile.
Once you’ve gone to all the trouble of setting up your brand-new blog, you might sit back, gaze at it in admiration, then suddenly feel a sense of panic as you think “What now?!”
Obviously you want to write a solid post, one that benefits your readers and maybe even gains you a few subscribers. To do so, try these five basic steps:
We know you’re busy, so I’m going to keep this short and sweet!
Your members are probably busy, too. Think wrapping presents, baking cookies, parties with family and friends—it’s a (hopefully) fun sort of chaos this time of year.
When I start working on my Christmas cards every year, I find myself wishing for a really awesome photo.
With the Advent season underway and Christmas right around the corner, your church is likely a very busy place!
Amidst all the hustle, don’t forget about the importance of attracting visitors to those amazing services you are planning. Local visitors might be without a church home—they might even been actively searching for one—so their attendance represents a huge opportunity!
As you prepare to share the story of God’s plan for salvation through Jesus Christ, take a little time to prepare your church communications to encourage attendance.
Nonprofits, including churches, see a huge influx of donations and gifts during the month of December. With this in mind, it’s important for churches to talk about giving this time of year!
This can be done on social media, through email or a letter, on the church website, or in the church newsletter. By starting the conversation, you’ll increase the likelihood of people giving to your church (and it’s Christ-centered mission) when the desire to be generous strikes!