If your ministry is on Snapchat, I applaud you! Snapchat is, in my opinion, one of the hardest social media platforms to manage and create content for, especially for churches. So the fact that you even have a Snapchat means you’re going in the right direction.
If there’s one constant in the world of technology and communication, it’s that things change. This is especially true when you have technologies that involve communication and where rapid development is rewarded with public interest, market share and, hopefully, profit. It’s probably not a surprise, then, that the landscape of social media continues to shift rapidly, and it’s easy to get lost in the details. Whether you’re a church beginning to dip your toe in the social media world or a seasoned professional trying to discover the next right thing to focus on, it’s important to have a high level view of the terrain going forward.
If you’re over the age of 30, Snapchat is probably a completely foreign word or, at the very least, an app of some kind that young people are using.
Here’s the concept: Snapchat allows you to share photos of your life, much like any other social media outlet. The difference is that you have one of two options: you can send the photo (with a brief caption or illustration drawn with your finger on-screen) to some of your Snapchat friends or post it to your “story.”