People love stories. Look around you, everywhere you turn you see a story being told. Your Facebook or Twitter feed is full of small stories from people’s lives. Books, movies, music; they all tell us different stories.
As Christians, our main focus is on communicating the greatest story ever told; the story of God’s redemptive work through the life, death, and resurrection of Jesus Christ.
I was to write a blog on practicing good stewardship in marketing/advertising when I realized something. The best thing an organization can do to practice good stewardship in advertising is to have a well thought out public relations plan. So, I’m going to skip the advertising and head directly to public relations!
VBS is done, there aren’t any holidays any time soon, and nothing exciting seems to be happening this week. You've heard experts say you need to post daily to keep interesting, but you are stumped. What can you post about to keep your church active in everyone’s social streams when you can't think of anything to share?
I have a confession....I am church communicator, but I am not a graphic designer. <gasp> Don’t get me wrong, I try, but I have no formal training and have grown my skillset through videos tutorials, blog posts, and communication/marketing discussion groups.
Trends inform any designer's work. While trends should never dictate what you choose to create, they can refresh your style and keep you inspired!
A few weeks ago, I began to see a sight that brings joy to some and dread to others: back-to-school supplies. I tend more toward the joy end of that spectrum and have always appreciated the simple beauty of a new planner waiting to be filled with the day-to-day adventures of life. And that’s about where the simplicity ends. Soon I’m wondering if I should use a pen or pencil to write things in, how to manage task lists, along with calendar events and specific meeting times, and how to share what’s going on with my coworkers. Enter Google Calendar.
The Instagram app (sometimes fondly known as Insta) was originally designed with simple editing features. You selected a photo, applied one of a few nonadjustable filters, and posted. Done!
The earth is the LORD’s and the fullness thereof, the world and those who dwell therein. Psalm 24:1
The concept of stewardship is that everything we have is God's, temporarily given to us to take care of and use in order to further God's Kingdom. I first encountered it in seventh grade confirmation class. This life-changing idea awakened my spirit of gratitude as I became aware of God’s gifts. It inspired my creativity as I brainstormed how to use these gifts. It infused my life with meaning as I saw my source of meaning (my relationship with God) interacting with everything I did. It motivated me, enabling me to thrive.
Okay, I’ll be honest. Taking high-quality photos for a church directory is not as easy as pie. Nevertheless, it is possible, even for a nonprofessional. It just takes a little extra patience, planning, and know-how.
Smartphones are, arguably, the single most formative technology in the past decade. With the invention of these devices, anyone can have music, books, and unlimited knowledge (the Internet) at their fingertips everywhere they go. Teenagers, especially, have been exposed to these devices for a large portion of their lives.
