More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?
So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?
Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.
Your blog might be filled with super content, but it will end up flying under the radar if you don't promote it! (See what I did there? Punny!)
If you’re worried no one is reading, be patient. This doesn’t point to terrible writing or boring content. It takes time to gain traffic and readers. But don’t just twiddle your thumbs waiting for readers! Actively promote and advertise your posts to make your blog grow.
Promotion is crucial to growing your blog and its audience. Here are seven ways you can grow the audience of your blog.
Do you ever feel like you're being followed online?
Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?
Well, wonder no more as I introduce you to the world of remarketing.
A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!
Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!
When it comes to taking photos at events, it’s hard to capture a moment that actually looks good! All too often, event pictures turn out blurry, dark, or out of focus, or they manage to catch someone right as he puts a huge bite of cake into his mouth.
When my family and I went out of town recently, I wanted to look for a church to visit. I immediately went to Google.
Although you could blame it on the fact that I’m a millennial, I am definitely not alone in relying on the internet (not a phone book) to find a place to worship these days.
I hate Comic Sans.
Truly. I do. And just about everyone in the world agrees with me!
“But Comic Sans is fun!” you protest.
I’m going to stop you right there.
Its curved sides and round handwriting script were originally designed to resemble comic book text (hence the name), and I’m even hesitant to allow it to be used in comic books because it simply isn’t the best out there.
You can like Comic Sans and use it for your family Christmas card, but it really has no place on your church website or any documents you produce professionally.
If you’re over the age of 35, the word “twitter” probably makes you think of that finch your grandma keeps in her living room.
But Twitter—the originator of the hashtag (which Facebook and Instagram adopted)—is a vastly popular social media platform.