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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Which Email Marketing Service Should My Church Use?

By Lora Horn | Dec 11, 2018 1:00:00 PM

More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?

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Coordinating Marketing for a Church Event

By Erica Tape | Oct 24, 2017 9:00:00 AM

So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?

Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.

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7 Leadership & Marketing Podcasts Actually Worth Your Time

By Seth Hinz | Jun 23, 2016 9:00:00 AM

Stitcher is a free app you can use to browse through and listen to podcasts. The Sticher website boasts over 65,000 podcast shows. That’s years of content.

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7 Ways to Promote & Grow Your Blog

By Amanda Lansche | Apr 4, 2016 9:00:00 AM

Your blog might be filled with super content, but it will end up flying under the radar if you don't promote it! (See what I did there? Punny!)

If you’re worried no one is reading, be patient. This doesn’t point to terrible writing or boring content. It takes time to gain traffic and readers. But don’t just twiddle your thumbs waiting for readers! Actively promote and advertise your posts to make your blog grow.

Promotion is crucial to growing your blog and its audience. Here are seven ways you can grow the audience of your blog.

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How to Reach Your Website Visitors through Remarketing

By Peter Frank | Mar 21, 2016 9:00:00 AM

Do you ever feel like you're being followed online?

Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?

Well, wonder no more as I introduce you to the world of remarketing.

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How to Plan Your Holy Week Communications (+ FREE Marketing Kit)

By Amanda Lansche | Mar 8, 2016 9:30:00 AM

A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!

Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!

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7 Ways to Get Great Photos at Church Events

By Hannah Osborne | Nov 19, 2015 10:00:00 AM

When it comes to taking photos at events, it’s hard to capture a moment that actually looks good! All too often, event pictures turn out blurry, dark, or out of focus, or they manage to catch someone right as he puts a huge bite of cake into his mouth.

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How to Make a Strong First Impression with Your Church Website

By Peter Frank | Oct 26, 2015 9:00:00 AM

When my family and I went out of town recently, I wanted to look for a church to visit. I immediately went to Google.

Although you could blame it on the fact that I’m a millennial, I am definitely not alone in relying on the internet (not a phone book) to find a place to worship these days.

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Church Font Formula—Why Comic Sans Is a Bad Choice

By Hannah Osborne | Sep 28, 2015 9:00:00 AM

I hate Comic Sans.

Truly. I do. And just about everyone in the world agrees with me!

“But Comic Sans is fun!” you protest.

I’m going to stop you right there.

Its curved sides and round handwriting script were originally designed to resemble comic book text (hence the name), and I’m even hesitant to allow it to be used in comic books because it simply isn’t the best out there.

You can like Comic Sans and use it for your family Christmas card, but it really has no place on your church website or any documents you produce professionally.

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4 Ways to Interact with Your Members Using Twitter

By Hannah Osborne | Sep 17, 2015 10:00:00 AM

If you’re over the age of 35, the word “twitter” probably makes you think of that finch your grandma keeps in her living room.

But Twitter—the originator of the hashtag (which Facebook and Instagram adopted)—is a vastly popular social media platform.

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