By now, you’ve probably heard about the fuss surrounding Facebook Live. If not, Andrew’s got an article from last month that’s a great place to start. But once you’ve started playing with it, how can you use FB Live to connect your members, your leadership and your surrounding community? Here’s a few thoughts:
Part two of a two part series on Church Communication Professionals.
Part one of a two part series on Church Communication Professionals.
In the world of church communications, it is important for us to learn from each other and share what works and what doesn't. With that in mind, I wanted to interview Rebecca Thomas, an amazing church communicator who serves as the director of communication for Trinity Lutheran Church in Clinton Township, Michigan, and give us all a chance to learn from her ministry.
Advertising on Facebook isn’t as difficult or expensive as one might assume it could be. And it can really help your church increase its visibility in your community.
It’s important to note that increasing the visibility of your church’s Facebook page, or the reach and engagement of your posts, isn’t a goal in and of itself. We know our mission is for people to be connected with Jesus and His people, the Church, and to be fed by the Word and Sacraments. We don’t want our Facebook stats to improve but have our disciple-making remain static.
Think all of the ways a person, group, or ministry can communicate information at your church. More than likely your church has a website, a bulletin, church announcements (both verbal and slides), a monthly newsletter, and possibly social media and emails.
If there’s one constant in the world of technology and communication, it’s that things change. This is especially true when you have technologies that involve communication and where rapid development is rewarded with public interest, market share and, hopefully, profit. It’s probably not a surprise, then, that the landscape of social media continues to shift rapidly, and it’s easy to get lost in the details. Whether you’re a church beginning to dip your toe in the social media world or a seasoned professional trying to discover the next right thing to focus on, it’s important to have a high level view of the terrain going forward.
Happy New Year! It’s 2017 and people are setting goals, making resolutions and sharing various ways they plan to better themselves in coming 12 months. Although I’m not necessarily one for making resolutions, I do appreciate the opportunity to take stock, do a little dreaming, and make a plan, particularly as it relates to serving in church communications.
As we head into a new year, we reflect back on our successes and failures of the previous year, and we look forward to new opportunities in the year to come. As church communicators, that involves evaluating our forms of communication and their effectiveness, as well as looking for new ways to reach more people with the comfort and joy of the Gospel message.
Christmas is a time to celebrate! We celebrate when "The Word became flesh and dwelt among us." We celebrate the birth of our Savior, Jesus, who would die to forgive us all our sins. As church workers we encourage our members to make Christmas about more than cookies, gifts, and parties. We share with them the true reasons we celebrate.
Facebook is a fantastic tool for church workers. It allows us to interact with our members and communities outside our church walls in ways that we never could. While Facebook is extremely helpful and easy to use, we church workers can sometimes make some common mistakes that can be easily avoided with some prior thought.